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Learn moreIn this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives.
The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world's first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it's never been more important to understand what motivates us and how to use our predictable behaviors to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.
Susannah Hume is an associate director at King's College London, and former principal research advisor at the Behavioural Insights Team. She has dedicated her career to promoting education and political empowerment among young people, with a multidisciplinary background in political science and public policy, statistical methods, behavioral economics, business, and English, including an MSc from the London School of Economics and Political Science.
Michael Sanders is Chief Scientist and Head of Research, Evaluation and Social Action at the Behavioural Insights Team. Michael is an Associate Fellow of the Blavatnik School of Government, where he teaches behavioral science and policy. He is an affiliate of the Harvard Behavioral Insights Group and holds an MSc in economics and public policy, and a PhD in economics, both from the University of Bristol.
Simon Vance, a former BBC Radio presenter and newsreader, is a full-time actor who has appeared on both stage and television. He has recorded over eight hundred audiobooks and has earned fifty-seven Earphones Awards from AudioFile magazine, including one for his narration of Scaramouche by Rafael Sabatini. A multiple Audie finalist, Simon has won Audie Awards for The King's Speech by Mark Logue and Peter Conradi, The Life and Adventures of Nicholas Nickleby by Charles Dickens, Great Expectations by Charles Dickens, Market Forces by Richard K. Morgan, and The Tao of Pooh by Benjamin Hoff. Winner of the 2008 Booklist Voice of Choice Award, Simon has also been named an AudioFile Golden Voice as well as an AudioFile Best Voice of 2009.