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Shop nowNinja Future
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Learn moreNinja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself.
During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Todayās world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon.
In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing todayās challenges particularly wellāand relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in todayās turbulent environment by adopting the mindset of āninjasāāadapting to technological change to capitalize on opportunities at lightning speed.
Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)Ā® which represents over 1300 consumer technology companies and owns and produces CESĀ® ā the Global Stage for Innovation. As head of CTA for more than three decades, he has ushered the consumer technology industry through major periods of technological upheaval and transformation.
Shapiro is also theĀ New York TimesĀ bestselling author ofĀ Ninja Future: Secrets to Success in the New World of Innovation (HarperCollins, 2019), Ninja Innovation: The Ten Killer Strategies of the Worldās Most Successful BusinessesĀ (HarperCollins, 2013), andĀ The Comeback: How Innovation Will Restore the American DreamĀ (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more thanĀ 1200 opinion pieces have appeared in publications such asĀ The Wall Street Journal,Ā The New York TimesĀ andĀ The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.
Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)Ā® which represents over 1300 consumer technology companies and owns and produces CESĀ® ā the Global Stage for Innovation. As head of CTA for more than three decades, he has ushered the consumer technology industry through major periods of technological upheaval and transformation.
Shapiro is also theĀ New York TimesĀ bestselling author ofĀ Ninja Future: Secrets to Success in the New World of Innovation (HarperCollins, 2019), Ninja Innovation: The Ten Killer Strategies of the Worldās Most Successful BusinessesĀ (HarperCollins, 2013), andĀ The Comeback: How Innovation Will Restore the American DreamĀ (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more thanĀ 1200 opinion pieces have appeared in publications such asĀ The Wall Street Journal,Ā The New York TimesĀ andĀ The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.