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Shop nowThe Real Business of Blockchain
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreBlockchain is transforming business. What's your strategy? Forward-thinking organizations such as the Australian Stock Exchange, Equinor, the City of Austin, and dozens of others are exploring how blockchain can transform the way they create and seek value. Whether to streamline multi-party processes, create and trade new assets, or leverage artificial intelligence and the Internet of Things, blockchain enables entirely new business opportunities.
This is just the start. As blockchain is more widely adopted, it has the potential to radically reinvent the way companies and societies operate, as radical a paradigm shift as happened with the launch of the internet.
The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau—both of Gartner, the world-renowned research and advisory company—will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.
David Furlonger is a Vice President and Gartner Research Fellow based in North America. Mr. Furlonger works primarily with CEOs, Board of Directors, and other senior leaders. His research focus is as a futurist, analyzing how long-term business and technology trends strategically impact societies, industries, governments and organizations. He is an accomplished and frequent keynote speaker with extensive international experience. In 2007 he established Gartner's research on the Future of Money and then Blockchain. Before joining Gartner, Mr. Furlonger worked in multiple business areas of the banking and investment services industry, and in the chemical and precious metals manufacturing industry. As an entrepreneur and consultant he helped to publicly list and sell a software and media business in North America.
Christophe Uzureau is a Vice President at Gartner based in APAC. Mr. Uzureau works primarily with CEOs, Chief Digital Officers, and senior business leaders. His research focuses on how blockchain and tokenization enable new assets, products, and services to generate business and consumer value. His analysis explores the evolution of digital business taking into account emerging technology and business innovations as well as their impact on customers' behavior. He has extensive experience in the financial services sector. In 2002 he established Gartner's research on the payments industry. Mr. Uzureau has worked and lived in multiple countries and brings significant local context to his analysis.
Jonathan Todd Ross, a graduate of the NYU/Tisch School of the Arts, has narrated over 120 audiobooks across a wide variety of genres, including fiction, nonfiction, self-help, YA, biography and memoir, children's literature, and romance. He's won an Audie Award (Restart by Gordon Korman), received numerous YALSA and Earphone Awards (Swindle by Gordon Korman, Fake Mustache by Tom Angleberger, and more), and made all of his middle school bullies regret every mean thing they ever said to him when he narrated Tom Brady's The TB12 Method. Jonathan loves narrating all genres, bringing the author's words to audio-life.