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Franchise by Marcia Chatelain
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Franchise

The Golden Arches in Black America

$28.74 USD

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Length 10 hours 37 minutes
Language English
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From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King's assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

Marcia Chatelain is a Provost's Distinguished Associate Professor of History and African American Studies at Georgetown University. She is a leading public voice on the history of race, education, and food culture. The author of South Side Girls: Growing up in the Great Migration, Chatelain lives in Washington, DC.

Machelle Williams has crafted an easy storytelling style from twenty-three years as a corporate trainer and keynote diversity speaker. Since 2016 she has successfully produced over twenty-eight audiobook projects. Machelle's voice is nuanced, ranging from soft and soothing to dramatic and smoky. She specializes in mysteries and thrillers; her bespoke repertoire also includes cozy mysteries and nonfiction, as well as titles in the religious, urban, and noire genres. When you need a narrator to take your listener to the edge of their seat and their breath away, trust the telling to Machelle.

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