Start gifting
Libro.fm for Business
Start a membership, get two free audiobooks
Business Club
Celebrate indie bookstores with our limited-time sale!
Shop the sale
Send as gift
Add to Wish List
Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create account
Shop the sale
In celebration of Independent Bookstore Day, shop our limited-time sale on bestselling audiobooks from April 22nd-28th. Don’t miss out—purchases support your local bookstore!
Shop nowMarketing 4.0
Moving from Traditional to Digital
Narrator
Jonathan Todd Ross
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn more
Length
4 hours 48 minutes
Language
English
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Hermawan Kartajaya is the founder and executive chairman of MarkPlus, Inc., and is one of the "50 Gurus Who Have Shaped the Future of Marketing," according to the Chartered Institute of Marketing, United Kingdom. Hermawan is also a recipient of the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He is also chairman of the Asia Council for Small Business and a cofounder of the Asia Marketing Federation.
Philip Kotler is professor emeritus of marketing at Northwestern University's Kellogg School of Management, where he held the S. C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers. The recipient of numerous awards and honorary degrees from schools worldwide, he holds an MA from the University of Chicago and a PhD from Massachusetts Institute of Technology, both in economics. Philip has an incredible international presence-his books have been translated into more than twenty-five languages and he regularly speaks on the international circuit.
Iwan Setiawan is chief executive officer of MarkPlus, Inc., where he helps businesses design their corporate and marketing strategies. A frequent writer and speaker, Iwan is also editor in chief of Marketeers. Iwan holds an MBA from the Kellogg School of Management at Northwestern University and a BEng from the University of Indonesia.
Jonathan Todd Ross, a graduate of the NYU/Tisch School of the Arts, has narrated over 120 audiobooks across a wide variety of genres, including fiction, nonfiction, self-help, YA, biography and memoir, children's literature, and romance. He's won an Audie Award (Restart by Gordon Korman), received numerous YALSA and Earphone Awards (Swindle by Gordon Korman, Fake Mustache by Tom Angleberger, and more), and made all of his middle school bullies regret every mean thing they ever said to him when he narrated Tom Brady's The TB12 Method. Jonathan loves narrating all genres, bringing the author's words to audio-life.