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Start giftingOptimizing Growth
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Learn moreOptimizing Growth is a handbook for how to succeed in the age of big data. Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from "survive" to "thrive."
● Develop a deeper understanding of your business's growth factors
● Re-sync your thinking to gain greater leverage against disruption
● Delve deeper into demand, and boost fulfillment capabilities
● Capture more growth opportunities using precision analytics frameworks
Dimitar Antov is a current director and former principal at The Cambridge Group and previously led IP development at their Economic Center of Excellence. He is also the managing director at Straight Forward Concepts, a consultancy specializing in sales and marketing strategy activation. In this role, he leads teams that heavily utilize quantitative analysis, machine learning, predictive modeling, CRM database scoring, BI reporting, and data visualization; he also speaks at conferences covering state-of-the-art techniques in data mining and consumer research. Dimitar holds a PhD in Economics from Northwestern University.
Jason Green is a managing director with Alvarez & Marsal and has almost thirty years of consulting experience. He is the former CEO of The Cambridge Group and was a principal with the firm for over twenty years. Jason has worked with senior management teams at companies across industries and global markets to create and sustain profitable growth in their businesses. Prior to joining The Cambridge Group, Jason was with McKinsey & Company. He holds an undergraduate degree from Yale University and an MBA from the Kellogg School at Northwestern University.
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A veteran of stage and screen, Peter Berkrot's career spans four decades. Highlights include feature roles in Caddyshack and Showtime's Brotherhood, and appearances on America's Most Wanted and Unsolved Mysteries. His voice can be heard on television, radio, video games, documentaries, and industrials. He is a prominent acting coach and a regular contributor to the award-winning news program Frontline produced by WGBH in Boston. Peter served as director of narration for the Emmy-nominated The Truth About Cancer. Peter has recorded over 170 audiobooks, over 100 for children. He has been nominated for an Audie Award and has received a number of AudioFile Earphones Awards and starred reviews. His favorite titles include Toby and the Secrets of the Tree by Timotee de Fombelle, Unholy Night by Seth Grahame-Smith, The Accident by Linwood Barclay, and the Last Policeman trilogy by Ben H. Winters.