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Start giftingWinter in America
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Learn moreNeoliberalism took shape in the 1930s and 1940s as a transnational political philosophy and system of economic, political, and cultural relations. As neoliberal ideas gained political currency in the 1960s and 1970s, reactionary cultural turn catalyzed their ascension. The cinema, music, magazine culture, and current events discourse of the 1970s provided the space of negotiation permitting these ideas to take hold and be challenged.
Daniel Robert McClure's book follows the interaction between culture and economics during the transition from Keynesianism in the mid-1960s to the triumph of neoliberalism at the dawn of the 1980s. From the 1965 debate between William F. Buckley and James Baldwin, through the pages of BusinessWeek and Playboy, to the rise of exploitation cinema in the 1970s, McClure tracks the increasingly shared perception by white males that they had "lost" their long-standing rights and that a great neoliberal reckoning might restore America's repressive racial, sexual, gendered, and classed foundations in the wake of the 1960s.
Daniel Robert McClure is assistant professor of history at Fort Hays State University.
Born and raised in Queens, NYC, Steve Menasche is a child of Egyptian and German immigrants. He completed BS studies in percussion from Brooklyn College Conservatory of Music as well as his minor in theater. He was also a student at Manhattan School of Music, Third Street Music Settlement, and American Conservatory Theatre. He has toured the world three times, was a member of New York City's American Folk Theatre for two years, narrated over 250 audiobooks, performed countless voice-overs for major brands, appeared in national commercial campaigns, and continues to perform as both an actor and musician/composer. He previously owned and taught hapkido and jujutsu in San Francisco and continues to teach when his old knees allow.