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Start giftingGermany - Culture Smart!: The Essential Guide to Customs & Culture
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Learn moreGermany—the powerhouse of Europe and pillar of the Eurozone—feels reassuringly familiar. However, despite superficial appearances, this is a country that operates very differently from the USA and Britain. German history is more than a thousand years old and the relatively new German nation-state encompasses an astonishing variety of cultural and regional differences. German society is also in a state of flux, as people respond to immigration and a tough economic climate, and traditional attitudes such as formality and rigid protocol are softening as German business globalizes.
Culture Smart! Germany sets out to show you how to be a good and sensitive guest. With chapters on core values and attitudes and a practical business briefing, it is a valuable introduction to the German way of life. It tells you what treatment to expect, what pitfalls to avoid, and how to build rapport and credibility with these culturally rich and inventive people at the heart of Europe.
Barry Tomalin is Senior Lecturer in International Communication and Cultural Awareness at the London Academy of Diplomacy and Director of the Business Cultural Trainers Certificate at International House, London. He has taught at Link University in Rome, and run training programs in Milan, Rome, Genoa, and Naples. He has traveled extensively in Italy and provides the visitor with his firsthand experience and professional insight into this fascinating country and its people.
Charles Armstrong trained at the Drama Studio. His theatre work includes Stop Messing About (Leicester Square Theatre) and Round the Horne Revisited (West End and Tour). He has also worked for the Royal Shakespeare Company, National, and many repertory theaters. His work on film and TV includes Scoop, EastEnders, Poirot, Head Over Heels, and The Navigators. He has recorded numerous voiceovers, documentaries, radio dramas, and audiobooks.