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Start giftingThe Product Innovator’s Handbook
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Learn moreWhy do some physical products succeed and others fail?
When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.
However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.
You’ll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You’ll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you’ll understand what it takes to be a professional product innovator.
Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from idea all the way through to production.
Gethin Roberts has over 15 years’ experience of developing new products in the medical, industrial, and consumer sectors. He started his career as an in-house design engineer, which gave him hands-on experience of designing products for manufacture. It also meant that he was involved in the various commercial aspects of developing new products. He’s now Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from concepts all the way through to production. Gethin’s masters degree in Rapid Product Development taught him that many businesses are slow to respond to market demands; this led him to develop the Rapid Development Pathway for his business, which focuses on removing the barriers that stop new products getting to market. As a design advisor to the Welsh Government’s SMART Productivity and Design Programme, Gethin has gained huge insights into an array of product sectors. From multi-million pound companies in the aerospace and medical industries, to small technology start-ups, he’s seen it all. He’s also lectured at the University of the West of England, supporting its product design faculty and helping students with design submissions to the annual Royal Society of Arts competition. When not working with clients to help them develop plans for their product developments, poring over CAD drawings, or presenting his consultancy’s latest 3D printed prototypes, Gethin enjoys spending time with his wife and two daughters. You can discover more about ITERATE at www.iterate-uk.com.
Gethin Roberts has over 15 years’ experience of developing new products in the medical, industrial, and consumer sectors. He started his career as an in-house design engineer, which gave him hands-on experience of designing products for manufacture. It also meant that he was involved in the various commercial aspects of developing new products. He’s now Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from concepts all the way through to production. Gethin’s masters degree in Rapid Product Development taught him that many businesses are slow to respond to market demands; this led him to develop the Rapid Development Pathway for his business, which focuses on removing the barriers that stop new products getting to market. As a design advisor to the Welsh Government’s SMART Productivity and Design Programme, Gethin has gained huge insights into an array of product sectors. From multi-million pound companies in the aerospace and medical industries, to small technology start-ups, he’s seen it all. He’s also lectured at the University of the West of England, supporting its product design faculty and helping students with design submissions to the annual Royal Society of Arts competition. When not working with clients to help them develop plans for their product developments, poring over CAD drawings, or presenting his consultancy’s latest 3D printed prototypes, Gethin enjoys spending time with his wife and two daughters. You can discover more about ITERATE at www.iterate-uk.com.
Reviews
Has a strong practical aspect on developing a product strategy from scratch. You will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from a structure perspective and can be very helpful for startups and entrepreneurs.
An eye opening dive in to the world of product design. A must have for anyone wanting to be a product innovator Dan Mitchell MEng, an enthusiastic product designer.
Gethin is incredibly knowledgable and writes in a chatty and readable manner. I thoroughly recommend buying a copy of The Product Innovator’s Handbook. Simon Hall, CEO of Airway Medical.
If you have ideas for a new product, Gethin Roberts has created the perfect guide to help you... This is a great reference book regardless of your location...If you have an idea I recommend you read this book. You will begin to think strategically about your idea. And the steps you’ll need to take as you embark on your product development journey.
"..an excellent resource.. detailed advice on how to get a product to market, covering topics such as deciding if your physical product solves the right problem, who to sell it to, and how to protect and fund it...His expertise shines through in the book, making it a valuable resource for anyone interested in bringing a product to market."
As a creative, there is a definite market for a 'how to' guide for bringing a product to market, and while there is a plethora of books for generating ideas, this is the first I've read which really does hand hold you through the different stages. It also made me think about my next project in a different light - it is in publishing, but many of Gethin's principles still hold well.
Stephen Lockyer, enigmailed.com
This was a really informative look at the product development process. It was a bit beyond where I’m at in my design process so I’m delighted that I now know what to do when I am finished refining my idea and ready to start the process of bringing it to market.
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