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The 11 Immutable Laws of Internet Branding - Abridged
By: Al Ries & Laura Ries
Narrated by: Uncredited
Length: 3 hours 7 minutes
Abridged: Yes
As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are... Read more
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Focus - Abridged
By: Al Ries
Narrated by: Al Ries
Length: 3 hours
Abridged: Yes
Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.With clear... Read more
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The 22 Immutable Laws of Marketing - Abridged
By: Al Ries & Jack Trout
Narrated by: Al Ries & Jack Trout
Length: 1 hour 25 minutes
Abridged: Yes
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. Read more
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Fast Innovation
By: Clayton M. Christensen, Michael L. George, K...
Narrated by: Dick Hill
Length: 4 hours 48 minutes
Abridged: No
“How can I create an innovation engine that will consistently deliver substantial organic growth?” This question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors' research, only a small percent of companies effectively use innovation to sustain... Read more
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Never Eat Alone
By: Keith Ferrazzi & Tahl Raz
Narrated by: Richard Harries
Length: 13 hours 49 minutes
Abridged: No
Keith Ferrazzi's techniques have earned universal praise for their ingenuity, their ease of applicability, and-most importantly-their effectiveness. The key to success in both life and work, Ferrazzi convincingly argues, is building solid relationships. But what distinguishes Ferrazzi's approach from other networking strategies is the emphasis... Read more
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History of Supreme Court Vacancies
By: PBS NewsHour
Narrated by: PBS NewsHour
Length: 6 minutes
Abridged: No
In a prelude to the expected battle over the next Supreme Court justice nomination, an historian explains the selection and confirmation process and the past battles between Congress and the president. Read more
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The Pampered Chef - Abridged
By: Doris Christopher
Narrated by: Doris Christopher
Length: 5 hours
Abridged: Yes
At Berkshire Hathaway, we like companies that are easy to understand. Doris Christopher’s “keep it simple” approach has a lot to teach anyone who is reaching for the American Dream. Frankly, if I can’t understand a company’s business, I figure their customers must have a pretty hard time figuring it out, too.
I would challenge anyone on Wall... Read more
China, Inc.
By: Ted C. Fishman
Narrated by: Alan Sklar
Length: 13 hours 37 minutes
Abridged: No
China today is visible everywhere — in the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of china's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic... Read more
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Justice O'Connor's Legacy
By: PBS NewsHour
Narrated by: PBS NewsHour
Length: 13 minutes
Abridged: No
Justice Sandra Day O'Connor resigned from the U.S. Supreme Court Friday after a 24-year term. Law analysts discuss her legacy and the view of O'Connor as the "swing" vote. Read more
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Confessions of an Economic Hit Man
By: John Perkins
Narrated by: Brian Emerson
Length: 9 hours 17 minutes
Abridged: No
This phenomenal New York Times bestseller is an exposé of international corruption and an inspired plan to turn the tide for future generations.John Perkins was an economic hit man. His job was to convince countries that are strategically important to the United States, from Indonesia to Panama, to accept enormous loans for infrastructure... Read more
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A Branded World
By: Michael Levine
Narrated by: Lloyd James
Length: 10 hours 23 minutes
Abridged: No
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is... Read more
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Simple Steps
By: Lisa Lelas, Linda McClintock & Beverly Zingarella
Narrated by: Lisa Lelas & Celeste Lawson
Length: 6 hours 46 minutes
Abridged: No
Breathe easier. Live happier. All it takes is a few simple steps each week.If you're like most women, you have more worries, wishes, and chores than you can keep track of. You may crave a sense of order and control but have no idea how to attain it and thus find yourself coping with a thousand daily details.Now the women who established the... Read more
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True to Our Roots
By: Paul Dolan
Narrated by: Barrett Whitener
Length: 6 hours 5 minutes
Abridged: No
Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect for the environment, responsibility to his community, avoidance of chemicals, and humanistic approach to his... Read more
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Work Less, Make More
By: Jennifer White
Narrated by: Johanna Ward
Length: 7 hours 13 minutes
Abridged: No
Are you tired of holding your breath, waiting for exactly the right moment to arrive before you can start living the life you really want? When will it be safe for you to stop working so hard and feeling stressed out, burnt out, and generally dissatisfied with life? When you get married? When you get promoted? When you retire?It's time to stop... Read more
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Guerrilla Teleselling
By: Jay Conrad Levinson, Mark S. A. Smith & Orvel R...
Narrated by: Edward Lewis
Length: 7 hours 45 minutes
Abridged: No
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. Read more
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Guerrilla Negotiating
By: Jay Conrad Levinson, Mark S. A. Smith & Orvel R...
Narrated by: Edward Lewis
Length: 7 hours 39 minutes
Abridged: No
In this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect to gain in a negotiation. Guerrilla Selling® tactics help you get the most out of any negotiation. Read more
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Guerrilla P.R. Wired
By: Michael Levine
Narrated by: Lloyd James
Length: 11 hours 48 minutes
Abridged: No
Guerilla P.R. Wired transports Michael Levine’s legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is... Read more
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Why Should Extroverts Make All the Money?
By: Frederica J. Balzano
Narrated by: Johanna Ward
Length: 6 hours 28 minutes
Abridged: No
Shy people and introverts generally avoid actively propelling themselves into the public eye. They would much rather work quietly behind the scenes. But is that enough? In our age of increasing workplace competition and relentless self-promotion, some experts assert that it will be the more extroverted personality types, those who speak out at... Read more
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Cracking Your Retirement Nest Egg (without Scrambling Your Finances)
By: Margaret A. Malaspina
Narrated by: Celeste Lawson
Length: 6 hours 22 minutes
Abridged: No
Whatever you have—or haven’t—put away, if you are getting serious about retirement, this book can show you the right moves to make and the pitfalls to avoid.You may not be sure where to allocate your investments or how to structure a comfortable income that won’t run out. You may never have heard of the once-in-a-lifetime opportunity that can... Read more
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Silicon Gold Rush
By: Karen Southwick
Narrated by: Sneha Mathan
Length: 8 hours 7 minutes
Abridged: No
A hotbed of activity for farsighted thinkers and determined doers, the high-technology industry has given rise to a pioneering group of entrepreneurs and executives that is not only behind today’s most innovative technological advances, but at the forefront of a dynamic new movement in business.Armed with groundbreaking management approaches,... Read more
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Forbes Greatest Investing Stories
By: Richard Phalon
Narrated by: Edward Lewis
Length: 9 hours 10 minutes
Abridged: No
Biotech, high tech, bubbles, and busts—no two stock markets are ever the same. Getting ahead of the game demands something hard to find on Wall Street these days: a flexible long-term strategy good for all seasons. These great investing stories provide a well-honed guide to the practicalities of dealing with the turbulent markets of the new... Read more
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The Chain Gang
By: Richard McCord
Narrated by: Richard McCord
Length: 11 hours 41 minutes
Abridged: No
One of the biggest under-told stories of the past twenty years is the swallowing up of small independent newspapers by large corporations. This is the dramatic account of two battles waged by Richard McCord with his independent newspapers against the Gannett Company, one of the country's largest newspaper chains.In Santa Fe, New Mexico, McCord... Read more
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John Neff on Investing
By: John Neff
Narrated by: Edward Lewis
Length: 9 hours 22 minutes
Abridged: No
John Neff has proven time and again over the past three decades that bucking the system can pay off big. During his illustrious career as a money manager, Neff flew in the face of conventional wisdom by consistently passing over the big growth stocks of the moment in favor of inexpensive, underperforming ones—and he usually won! During his... Read more
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How to Grow a Backbone
By: Susan Marshall
Narrated by: Anna Fields
Length: 7 hours 24 minutes
Abridged: No
To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In... Read more
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